There was a lot of planning that went into my final costume for my production; I linked this with the target audience and the image I wanted the character to portray, as well as unforeseeable factors such as the weather. I had thought about the costume and first off the image in which I wanted to be constructed around the character. The first idea was to have short, specially designed running shorts, a basic Adidas sports top and trainers. However I was dissuaded from this look as I felt it created a too professional look around the character and the target audience might not find it easier to relate to in the opening sequence and throughout the film. Another factor which resulted in not using this look was the weather at the time of shooting, shooting was done on the 16th March, and the weather at the time of shooting was cold. This meant that the duration of filming outside would firstly cause uncomfortable conditions for the actor as well as risk of injury for example cramp or seized muscles. The skin tight running leggings combined with the top and the trainers was an outfit which developed on the previous faults of the first outfit of injury caused by weather by providing warmth and protection. This look was again not chosen on the basis of the professional look it created around the character. My idea of the red hoodie over the Adidas running top was to make the runner seem again more casual and relatable by the target audience, however it gave the impression of a negative youth and sparked a ‘hoodie horror’ feeling around my thriller. The vest was again the wrong way to go in that it is definitely not the sort of clothing the character would wear and also sends out mixed messages about the character. The final accepted look of running top, tracksuit bottoms and trainers seemed the obvious choice something that was casual and yet still suitable for the circumstances.
This was the final look which I have decided to shoot my video in.
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