Wednesday, 18 April 2012
Tuesday, 17 April 2012
How did you attract/address your audience?
From my audience
feedback, I found that they were attracted to my media product by multiple
components, for example the setting, storyline, characters and mode of
distribution. All of these have impacts on the attraction of the audience to my
media product. This is a wordle which I collated all of my audience feedback responses into and from this I could see the trending themes.
The setting of my media product could be seen as targetting a specific group or segment of society. For example the urban underground style of setting could attract inner city, urban dwellers to watch my product as they feel a connection to the location and/or they can relate to the issues of the area. Applying the, Uses and Gratifications Theory, we can see that one of the main areas of the theory supports this connection with the need for identity. This need for identity by the audience relating to the characters in the product is an example of how I addressed the audience. My aim was to help the audience define their own sense of self and social behaviour through the portrayal of the characters on the screen. These are screen shots taken from the final exported video where I can show the urban area which I used. This concrete feel and railed theme creates an inner city area highlighted with the use of an underpass as well.
The storyline of the
media product determines whether people will be attracted to the product via
how interesting or enticing the plot is obviously if the storyline itself is deemed
too complex or overwhelming then the audience could be left in confusion where
as a simple storyline could be to easy to predict and both would cause a sense
of boredom. The pitch of the storyline is crucial and demands skill from the
writer of the screen play.
The setting of my media product could be seen as targetting a specific group or segment of society. For example the urban underground style of setting could attract inner city, urban dwellers to watch my product as they feel a connection to the location and/or they can relate to the issues of the area. Applying the, Uses and Gratifications Theory, we can see that one of the main areas of the theory supports this connection with the need for identity. This need for identity by the audience relating to the characters in the product is an example of how I addressed the audience. My aim was to help the audience define their own sense of self and social behaviour through the portrayal of the characters on the screen. These are screen shots taken from the final exported video where I can show the urban area which I used. This concrete feel and railed theme creates an inner city area highlighted with the use of an underpass as well.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I consider my
progression from my preliminary task to my actual media product has been
evident and I feel I have learnt many things on this journey. At the start of
the preliminary task I consider my skills were pretty basic as was my sense of
my knowledge and the actual ideas from the brief were, I consider limiting.
There was limited room for creative ideas in the preliminary task unlike the
full product which allowed room to explore the conventions of the thriller genre
opening sequences and to use or defer from them. I can split the progression
and what I have learnt into the three different stages of film-making
pre-production, production and post-production.
The
reasearch and planning progression has seen the vast improvements in my
knowledge. The preliminary task reasearch consited of
minimal thinking and minimal research this was partly due to there being a
strict product brief in place. However as this was the first stage that I had
to plan or research into a media product, consequently everything that was
achieved was learnt. The planning was formulating the lines of dialogue between
the characters and where and how these would be spoken. Looking back now I can
say that my planning was an area where I learnt about dialogue and how to
represent what I wanted into my media product. The full media product has seen major
improvements in both research and planning which included, questionnaires,
analysing media products both in the opening sequence and the title analysis.
All of this research has taught me about the conventions of the thriller
opening sequences as well as title sequences. The planning aspect of my full
product involved taking what I had learnt in the research and adapting it to
what I wanted to achieve in my media product. I used brainstorming,
storyboarding, location scouting and clothes and props planning.
The
production phase saw the same sort of techniques and knowledge as the
preliminary to the full media product. However, I developed my use of the
technology in the preliminary task to my full media product, for example the use
of shot focus. In addition my progressions in filming techniques have been in
many areas: for the preliminary task I used a still camera angle in all of the
three shots. The development to the full media product included the
incoperation of tracking shots following the runner, as well as zooms and the
pulling in and out of focus. The focusing in my final media production is shown on the right as thew runner comes from out of focus to in.
The post-production followed a similar trend with developments of my skills throughout, from the basic preliminary task of shot and reverse shot. The full product has seen the use of many more editing and post production techniques for example fade in and fade out both at the start and the end of the product. The main progression from the preliminary task to the full media product was the incorperation of titles in the second product. This is where I learnt the most and developed the precision of my skills. The skills I had learnt in the preliminary task have just been developed and refined for example I knew the editing technique to cut a clip to a required length however I progressed to be able to use the ripple delete technique to delete more efficiently. The picture to the right of the paragraph shows me using the fade in during Adobe Premiere Pro. The highlighted skill is called cross dissolve and reaches the affect of the a black screen fading into the start of the media product.
The
production phase saw the same sort of techniques and knowledge as the
preliminary to the full media product. However, I developed my use of the
technology in the preliminary task to my full media product, for example the use
of shot focus. In addition my progressions in filming techniques have been in
many areas: for the preliminary task I used a still camera angle in all of the
three shots. The development to the full media product included the
incoperation of tracking shots following the runner, as well as zooms and the
pulling in and out of focus. The focusing in my final media production is shown on the right as thew runner comes from out of focus to in. 
The post-production followed a similar trend with developments of my skills throughout, from the basic preliminary task of shot and reverse shot. The full product has seen the use of many more editing and post production techniques for example fade in and fade out both at the start and the end of the product. The main progression from the preliminary task to the full media product was the incorperation of titles in the second product. This is where I learnt the most and developed the precision of my skills. The skills I had learnt in the preliminary task have just been developed and refined for example I knew the editing technique to cut a clip to a required length however I progressed to be able to use the ripple delete technique to delete more efficiently. The picture to the right of the paragraph shows me using the fade in during Adobe Premiere Pro. The highlighted skill is called cross dissolve and reaches the affect of the a black screen fading into the start of the media product.
The overall
progression from the preliminary task to my full media product I consider as
being the progression of my basic skills to a more advanced level and with the
A2 course they will be advanced further as I’m allowed time with the specific
equipment to understand and learn about it.
The music that was used in my media product was very
influential in attracting the 15-45 categories. It was a classical, peaceful,
serene piece of music that appealed to the top bracket of the 15-45 categories which
would be more likely to listen to that type of music. This music would be less
known by the lower brackets of the categories unless they were into this type
of music genre.
The characters as
well cover nearly the entire spectrum of the category as I have both a mix from
the younger ages of the category in the form of the jogger and also the victim
which has a less dominate role but will still be portrayed and therefore people
can relate to this. The perceived view in that the first actor the young jogger
is seen can also relate to anyone outside of the bracket that indulges in
physical activities or running especially. Another way in which people outside
my target category of 15-45 can be attracted by my media product is through the
feeling of loss. This is through the jogger seeming to find someone they know
either dead or hurt and a feeling of loss is created. This is possibly the
deepest and strongest attraction that an audience can gain from my media
product.
How does your media product represent particular social groups?
These are pictures of the represented social groups firstly of middle ages women and secondly of youth:
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