How did you attract/address your audience?

From my audience feedback, I found that they were attracted to my media product by multiple components, for example the setting, storyline, characters and mode of distribution. All of these have impacts on the attraction of the audience to my media product. This is a wordle which I collated all of my audience feedback responses into and from this I could see the trending themes.

 
The setting of my media product could be seen as targetting a specific group or segment of society. For example the urban underground style of setting could attract inner city, urban dwellers to watch my product as they feel a connection to the location and/or they can relate to the issues of the area. Applying the, Uses and Gratifications Theory, we can see that one of the main areas of the theory supports this connection with the need for identity. This need for identity by the audience relating to the characters in the product is an example of how I addressed the audience. My aim was to help the audience define their own sense of self and social behaviour through the portrayal of the characters on the screen. These are screen shots taken from the final exported video where I can show the urban area which I used. This concrete feel and railed theme creates an inner city area highlighted with the use of an underpass as well.

The storyline of the media product determines whether people will be attracted to the product via how interesting or enticing the plot is obviously if the storyline itself is deemed too complex or overwhelming then the audience could be left in confusion where as a simple storyline could be to easy to predict and both would cause a sense of boredom. The pitch of the storyline is crucial and demands skill from the writer of the screen play.